Have you seen these ‘Giant Exercise Machines’ around?
Mar 29, 2019
Ever forced yourself to sign up for a one-year gym membership to motivate yourself to exercise but found yourself attending less than 5 sessions a year?
Sometimes, passive nudges such as providing and/or promoting a viable alternative at the time choice can strongly encourage you to pursue a healthier option! Check this out!
In Singapore, the Health Promotion Board placed eye-catching stickers on staircases located within MRT stations in 2011. It was with the aim of encouraging commuters to use the stairs instead of the escalators and lifts. This ‘giant exercise machine’ as described by HPB, provided an easily available and accessible alternate exercise opportunity for daily train commuters.
The two behavioural cues used here are: (1) restructuring the environment (i.e. placing stickers on stairs to increase its visibility and attractiveness) and (2) enablement (i.e. positioning the intervention in MRT trains where there is high human traffic). These behavioural cues consequently motivate us to choose the alternative mode – the staircase. But I guess you might ask the question – why do we become more motivated to perform the desirable health behaviour?
As depicted in the diagram above, the presence of a physical opportunity (e.g. environmental restructuring) can influence our motivation, intentions and eventually lead to desirable behaviour change (i.e. walking up the stairs instead of using the lifts and escalators).
By presenting the positive effect to you, making the choice to walk up using stairs now become a lot more enticing or attractive. I mean, who doesn’t want to look good on the go yeah?
All in all, this is another good example of how a simple tweak in the appearance of a staircase can nudge people to adopt healthier behaviours!
What safety prompts and triggers have you noticed on roads while driving around the country? One of the most important road safety measures were implemented in the 1900s. Can you guess what it is? – Yes, it is the speed bump!Did you know that speed bumps, humps and rumble lines act as a nudge for vehicles to slow down? As a driver, you notice this ‘obstacle’ from a distance and begin to engage the brake pedal to slow down your vehicle.
In 2018, Green Nudge and Green Ambassadors made a last minute appearance at the Singtel-Singapore Cancer Society’s Race Against Cancer!Held on 22 Jul 2018, we were called upon by the friendly people from Singapore Cancer Society to help out two weeks before the event. And of course we gamely took up the challenge!While we were not able to provide our pre-events planning services due to the tight timeline and preparations made by the event organisers, we were still able to influence
Recently, Yakult Singapore made an announcement to remove all plastic straws from its packaging. In addition, it also states in a separate announcement that they will be “looking at alternative materials” to replace plastic for its packaging. Straws have also been removed from other countries which suggest that the organisation is embarking on a wider green initiative beyond Singapore.This is not the first time that a business has announced their intent to reduce waste. In fact, numerous companies such as KFC and Burger King(insert link) have done so. So what’s so special about this move that makes us at Green Nudge sit up?