KFC Singapore’s announcement in June 2018 to eliminate plastic straws at its restaurants island wide makes it the first fast food outlet in Singapore to take a step towards the environment.Unlike other organisations who have pledged to go green, which usually refers their pledges to infrastructural changes, (which tends to come along with newer buildings anyway), KFC’s move may be considered to be bold or unusual one as it is an intentional move that would affect its entire operations. But is it a really effective one?