The Tides Are Turning

The Tides Are Turning

With the big boys in the banking industry making sustainability a focus at their events, event players are increasingly paying attention to making their events greener. This means reducing one’s waste footprint, changing current event practices and encouraging...

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The digital age – how have our lives improve through digital behaviour interventions?

The digital age – how have our lives improve through digital behaviour interventions?

Have you ever been ‘elbow-ed’ by one of your friends? Maybe it was to push you to answer a teacher’s question or to introduce yourself to a new person. That in itself is a form of nudge!These days, nudges come in different forms – even digitally! Given the digital age we live in today, there has been a rise in the implementation of digital behavioural interventions. SMS text reminders have been demonstrated to be

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Sometimes nudges are all around us – do you notice them?

Sometimes nudges are all around us – do you notice them?

What safety prompts and triggers have you noticed on roads while driving around the country? One of the most important road safety measures were implemented in the 1900s. Can you guess what it is? – Yes, it is the speed bump!Did you know that speed bumps, humps and rumble lines act as a nudge for vehicles to slow down? As a driver, you notice this ‘obstacle’ from a distance and begin to engage the brake pedal to slow down your vehicle. 

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Have you seen these ‘Giant Exercise Machines’ around?

Have you seen these ‘Giant Exercise Machines’ around?

Ever forced yourself to sign up for a one-year gym membership to motivate yourself to exercise but found yourself attending less than 5 sessions a year?Sometimes, passive nudges such as providing and/or promoting a viable alternative at the time choice can strongly encourage you to pursue a healthier option! 

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Can KFC’s move to reduce straws make any difference?

Can KFC’s move to reduce straws make any difference?

KFC Singapore’s announcement in June 2018 to eliminate plastic straws at its restaurants island wide makes it the first fast food outlet in Singapore to take a step towards the environment.Unlike other organisations who have pledged to go green, which usually refers their pledges to infrastructural changes, (which tends to come along with newer buildings anyway), KFC’s move may be considered to be bold or unusual one as it is an intentional move that would affect its entire operations. But is it a really effective one?

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