Mention “World Economic Forum” and you are more likely to receive a blank stare from the man on the street on what it is or what it does. Actually, so did we. But we got interested in this year’s Annual Meeting because for the first time in its 50 years of running,...
Throwback Thursday – A Concept to Remember Nov 6, 2019 I think one of the most unexpected takeaway so far for this programme was the visit to the African American History Museum. It brought a lot more context for me since I watched “12 Years A Slave” a couple of years...
It’s been about five days since arriving in Washington, DC, and it’s been quite a different environment so far. Amongst which have been the cool weather, wide streets and friendly people. Yet the one sight that left me a deep impression was this recycling bin. Coupled with the briefings that I had over the past week, I thought it was a useful to sum up my initial thoughts and observations
Have you ever been ‘elbow-ed’ by one of your friends? Maybe it was to push you to answer a teacher’s question or to introduce yourself to a new person. That in itself is a form of nudge!These days, nudges come in different forms – even digitally! Given the digital age we live in today, there has been a rise in the implementation of digital behavioural interventions. SMS text reminders have been demonstrated to be
What safety prompts and triggers have you noticed on roads while driving around the country? One of the most important road safety measures were implemented in the 1900s. Can you guess what it is? – Yes, it is the speed bump!Did you know that speed bumps, humps and rumble lines act as a nudge for vehicles to slow down? As a driver, you notice this ‘obstacle’ from a distance and begin to engage the brake pedal to slow down your vehicle.
Ever forced yourself to sign up for a one-year gym membership to motivate yourself to exercise but found yourself attending less than 5 sessions a year?Sometimes, passive nudges such as providing and/or promoting a viable alternative at the time choice can strongly encourage you to pursue a healthier option!
KFC Singapore’s announcement in June 2018 to eliminate plastic straws at its restaurants island wide makes it the first fast food outlet in Singapore to take a step towards the environment.Unlike other organisations who have pledged to go green, which usually refers their pledges to infrastructural changes, (which tends to come along with newer buildings anyway), KFC’s move may be considered to be bold or unusual one as it is an intentional move that would affect its entire operations. But is it a really effective one?