To be the go-to sustainability business partner to build thriving green communities
To empower community builders and communities in their sustainability journey through meaningful experiences
Through supporting our clients, we get to contribute to all 17 Global Goals. Because as our clients grow, they can make a bigger impact towards “their” SDGs.
The following 4 goals take priority for us:
By working with different communities, we help to cut down the amount of urban waste, namely in packaging and food waste.
Our engagements and consultancy work with different organisations help to promote sustainable practices and reduce waste generation in their processes.
Our workshops and community initiatives leveraging waste as a resource help to raise awareness and build capacity for communities and companies to address climate change.
Our educational cleanups help to reduce marine pollution in Singapore’s marine ecosystems, and encourage people to take steps to prevent further damage to our waters.
Waste Minimisation and Recycling
Marine Conservation
Green Growth
Regional Collaboration
Green Nudge first started out as a project idea when founder Li Seng wanted to make mass events more sustainable.
Realising that a business model that balances profit and impact would be in a better position to shape long term sustainable behaviour, Li Seng formally set up Green Nudge as a company in mid-2018.
By building up a network of partners, Green Nudge is now one of the leading green social enterprises in Singapore.
Since then, Green Nudge has expanded its offerings to include cleanups, workshops, learning journeys, training and consultancy services; and grown from a one man outfit to a team of 6 full time, supported by an amazing team of volunteers and interns.
Green Nudge first started out as a project idea when founder Li Seng wanted to make mass events more sustainable.
Realising that a business model that balances profit and impact would be in a better position to shape long term sustainable behaviour, Li Seng formally set up Green Nudge as a company in mid-2018.
Since then, Green Nudge has expanded its offerings to include cleanups, workshops, learning journeys, training and consultancy services; and grown from a one man outfit to a team of 4 full time, supported by an amazing team of volunteers and interns.
By building up a network of partners, Green Nudge is now one of the leading green social enterprises in Singapore.
“We believe that we need more people to waste less in a systemic manner. As a green business, Green Nudge can value-add to the ecosystem more effectively. ”
– Li Seng
For the longest time, messages relating to sustainability or the environment have largely been top-down or instructional. It is often assumed that if people are told what to do, they will naturally change their behaviour.
However, nudging appeals to people's emotions and conscience to do the right thing, and is a subtle and lasting way in which we choose to persuade people to change their behaviour.
Convincing others to change their behaviour can be scary and intimidating, especially if you are embarking on this journey alone.
Which is why we believe that lasting impact can only be achieved through collective and organic effort. Since we started, we have built up an extensive network of like-minded individuals and organisations who share the same interests and goals, all ready to support you along the way.
Li Seng’s previous experience in the public sector reinforced his belief that effective public policies need to be supported by ground-up actions and engagement. As the founder and director of Green Nudge, Li Seng oversees the management and operations of the company.
Playing an interfacing role within the tri-sector, Li Seng is able to provide sectoral knowledge through a system thinking lens to help others make informed decisions and strategies.
Chun Yeow is an eco-educator and urban gardener who grows edibles in his apartment and community rooftop garden since 2015. He was formerly an IT specialist in the public sector deploying technology for cultural heritage and believes culture plays an important role in shifting mindsets and habits.
As a nature lover turned gardener turned environmental advocate, Chun Yeow has been involved with groups and communities in the green movement for much of the past decade.
Jek Suen is an advocate of building environmental sustainability and decarbonization strategies for organisations. He believes ‘culture eats strategy for breakfast’ and heartware is therefore critical for sustained outcomes.
Before Green Nudge, he was in the maritime and logistics sectors for more than a decade, and was involved in green initiatives such as setting up a sustainability team and building sustainability programmes, where stakeholder engagement and data analysis play vital roles.
Debra’s love affair with the natural world first started when working for the BBC in London. Its close proximity to the esteemed Natural History Unit was what sparked an interest in all things Nature and the Outdoors.
Her background in content, and love for natural history and documentaries, fueled a deep desire to observe and learn about the natural world. A certified Yoga Teacher and experienced Climber, she is constantly picking up new skills that connect her with movement, the outdoors - and imparting these skills to others.
Charmayne is a dynamic creative professional with expertise in branding, graphic design, and content creation. Her diverse interests span current affairs, the natural world, and the intricacies of the human experience, igniting her passion for impactful storytelling and community-driven initiatives.
As she embarks on her sustainability journey, she aims to explore the potential of behavioural change as a catalyst for community-wide transformation, and approaches fresh experiences with an open heart and unwavering commitment to learning.
Having recently graduated with a degree in Geography, Hansel took on a different path by first choosing to experience work in a local fish farm before joining Green Nudge.
His experience in sustainability is growing, from appreciating its impacts and complexities, to navigating how it is comprehended and executed by different stakeholders in the real world. As someone journeying in his initial stages of the sustainability work, Hansel hopes to be able to share about his ongoing journey, as well as his observations and thoughts surrounding the topic.
Natalie’s enjoys travelling to experience the wonders of unspoiled nature. Unfortunately on one occasion, she encountered a horrifying account of human pollution on an otherwise pristine beach: a dead sea turtle, strangled by a plastic cord wrapped around its neck. This prompted her to pursue and advocate for a low-waste lifestyle wherever she goes.
With the ability to work remotely while traveling, she is thrilled to volunteer and support passionate individuals who are keen in creating a positive impact together.
Tyre Lady is an avid marathoner with a difference: she runs every race pulling a tyre to draw attention to environmental causes. As the highly supportive advocate of Green Nudge, Tyre Lady has inspired many to make a change, including raising awareness about plastic pollution in the ocean.
With her goal to complete 100 marathons with a tyre nearly achieved, Tyre Lady has walked (and ran) the talk and a true inspiration to many.
Hwee Chieh's love for nature began at a young age as it closely intertwined with fond childhood memories. A tree hugger, artist and illustrator, she embarks on adventures in her imagination while exploring different mediums. Her work primarily focuses on nature as the key subject matter.
A designer by training, she hopes to bring nature closer to individuals through her designs, art and illustrations. She believes that when one deeply appreciates the beauty and vital role of nature, perhaps conserving it becomes second nature.
Upon graduating in Advertising Design, Fatin took a dressmaking course to pursue her interest in sewing. She briefly juggled between graphic design and fashion before deciding to walk the path towards sustainability more intently.
As a beginner, she constantly reminds herself of how important it is to rekindle and maintain a relationship with the environment. A new motherhood chapter in her book of life reinforces this drive and she is now happy to be surrounded by like-minded people in this introspective resolution.
We are stronger together. Want to know more about how you can participate and become a green changemaker?
We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it
But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?
At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?
This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?
Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?
We know there is a problem
We know the planet needs help
We are all aware
And most of us want to do something about it
But where do we start?
How do we make sure we don't make it worse
What can I do for myself or for my community
How can I, as an individual, influence others?
At the same time, how can I be certain?
That I am doing the right thing
That we are on the right path
That we change our ways for a better future?
This is why we are here
To help all to improve behaviours
Join us
Be part of our ecosystem of changemakers
From the bottom up
That we change our ways for a better future?
Bit by bit
From the inside out
Step by step
From the bottom up
That we change our ways for a better future?
