About Us

Our Story

Green Nudge started when Li Seng first helped out at a green initiative in late 2017. There, he realised that waste was being generated in large quantities at mass sporting and community events. Greening efforts were piecewise and handled by multiple parties resulting in less than effective solutions.

Mindful of the need to maintain operational and financial viability of events, Li Seng realised that holistic green planning approach would best suit companies and organisations in organising their events.

Why Nudge

For a long time, messages relating to sustainability or the environment have largely been top down or instructional. It is typically assumed that if people are told what to do, they will naturally change their behaviour.

We want to work with organisations to reshape this perspective by appealing to people to their emotions and conscience to do the right thing. Nudging can be said to be a subtle way in how we choose to persuade people to change their behaviour.

Our Logo

Green is commonly known to be the default colour for the environment, and represents nature.

Nudge represents human behaviour and is commonly used to describe a gentle push (usually with the elbow) to attract attention.

The N linking the two represents the connection between nature and human.

Green Nudge aims to be the connecting node between different stakeholders and nudges others to do good.

Our Approach

Making green vibes a norm at events and functions

Tackling Waste.

With a tried and tested method in place, we have established a systematic process to reduce the amount of waste generated at each event.

By assisting companies and event organisers with planning preparations from start to end, we are able to find ways to repurpose or recycle them. In this way, we reduce the total amount of waste generated, essentially lowering the environmental footprint, and potentially increasing cost savings.

Engaging People.

The increased use of disposables mean that many have adopted a “buy and throw” mentality. This has not just impacted the environment with increased amount of waste, but also reflects a change in attitude in how we view people around us. Instead of repairing our relationships, many of us choose to forgo theses.

Drawing similarities from our learning journeys as well as hands on activities that weave in elements of teamwork, compassion as well as environmental awareness, we want to rekindle the familiarity with the people around us. In doing so, we are building up a community of people with environmental resilience; who learn to appreciate and take steps to reducing environmental footprint.

Building up Communities.

At large scale events, we invite interested participants to help us out by volunteering with us. In doing so, we enable change to take place at a communal level.

Who We Are

We are a social enterprise with an environmental focus that works closely with companies and event organisers to achieve a zero waste outcome. We do this through the provision of a start-to-finish solution that meets the waste management needs of events and functions. In doing so, we want to build up a wave of momentum that will shift the norm in how we create and deal with waste in Singapore.

Meet Our Team.

Heng Li Seng

Li Seng first realised the extent of impact that humans made when he picked up a piece of plastic wristband thousands of kilometres from the nearest town during an overseas trip. He subsequently took a leap of faith and joined the social enterprise sector after spending around 4 years in the public sector. Combining his interests lies in behavioural science and sustainability, Li Seng’s move was his way to repay the love and support that his family had given him and to pay it forward to ensure that the next generation can continue to grow in a safe and sustainable environment.

Tan Wan Ting

Wan Ting’s passion towards the environment started after a dive in Malaysia changed her perspective towards disposables in the ocean. After realising how much damage plastics had towards the environment, Wan Ting took on a renewed passion and combined her current work as the founder of digital marketing agency to advocating people to reducing waste.

Teh Xin Lei

Xin Lei is currently an Industrial Design student at the National University of Singapore. Her areas of interest are in ecodesign and behavioural sciences. She firmly believes in the potential of design to be applied to other fields to tackle challenges and bring about better outcomes. Amidst the pressing issue of sustainability, she observed how current attitudes and practices have failed to catch up adequately and hopes to be able to do something about it. Being at Green Nudge gives her the opportunity to explore the bridge between design and the green cause.