Green Nudge started when Li Seng first helped out at a green initiative in late 2017. Then, he realised that waste was being generated in large qualities at mass sporting and community events. While present, greening knowledge and efforts were piecewise and handled by multiple parties resulting in less than effective solutions. There was a need for someone to step up and manage the sustainability efforts.
Mindful of the need to maintain operational and financial viability of events, Li Seng realised that a holistic green planning approach would best suit companies organising their events.
For a long time, messages relating to sustainability or the environment have largely been top down or instructional. It is typically assumed that if people are told what to do, they will naturally change their behaviour.
We want to work with organisations to reshape this perspective by appealing to people their emotions and conscience to do the right thing.
Nudging can be said to a subtle way in how we choose to persuade people to change their behaviour.
To be an enabler and changemaker in creating societal transformation through behavioural nudges to achieve sustainable practices and green behaviour.
To raise awareness on environmental issues pertaining to Singapore
To encourage sustainable behaviour by helping organisations to adopt and inculcate green practices and behaviour; and
To drive collaboration among like-minded stakeholders
Green is commonly known to be the default colour for the environment, and represents nature.
Nudge represents human behaviour and is commonly used to describe a gentle push to attract attention.
The “N” linking the two represents the connection between nature and human.
The blockish design (mimicking masking tape) suggests our hands-on personal touch in the things we do.
In short, Green Nudge aims to be the connecting node between different stakeholders and nudge others to do good 🙂
Li Seng first realised the extent of impact that humans made when he picked up a piece of plastic wristband thousands of kilometres from the nearest town during an overseas trip. He subsequently took a leap of faith and joined the social enterprise sector after spending around 4 years in the public sector. Combining his interests lies in behavioural science and sustainability, Li Seng’s move was his way to repay the love and support that his family had given him and to pay it forward to ensure that the next generation can continue to grow in a safe and sustainable environment.
Chun Yeow is an aspiring urban farmer who grows edible produce along his apartment corridor and a community garden on the rooftop of a multi-storey carpark. As an IT professional, he used to work in the public service specialising in enabling technology to improve accessibility of cultural heritage. A nature lover turned farmer turned environmental advocate, he has been involved in the green community in Singapore for much of the past decade.
Tyre Lady has a number of inspiring goals including to complete 100 marathons/ultras by end of 2020 pulling a tyre. Her aim is simple – to get communities to consciously reduce their single use plastic by other means over recycling as well as to raise awareness of our disposable society by speaking at schools and encouraging organisations. Find out more about her at Tyre Lady
Natalie’s greatest passions are volunteering and living mindfully. She witnessed a dead sea turtle with plastic wrapped around the neck during her travels. It triggered her towards zero waste living and tackle plastic waste pollution. Having the ability to work location independently, Natalie combined her passions and creates a life serving others that fulfils her and makes her excited for tomorrow morning. Wherever she goes, she is thrilled to volunteer and supports passionate people who want to make our mother earth a better place.